Over twelve years ago, three independent like-minded souls (they share the name Ian, a quirk of fate that has caused much amusement to our clients and guests) came together to form a partnership based on common priorities and a strongly held vision – one that is dedicated to wilderness awareness and a greater understanding of the animal-human interface. Driven by a commitment to achieve this and wanting to make a difference, we chose to turn our passion into a lifestyle.

A short while later, Robbyn Moir joined Invent Africa as a travel consultant and specialist on South Africa and all water sports and activities. She also heads the administrative and booking department.


Ian Michler has spent the last 26 years working as a specialist guide, photo-journalist and ecotourism consultant across Africa. During this period he spent 14 years based in the Okavango Delta, Botswana where he was co-owner of a successful lodge. His guiding experience covers big game, birding, conservation, photographic, cultural and adventure safaris.

As a photojournalist, he is best known for his features, columns and blogs covering topics on conservation, wildlife management and ecotourism for Africa Geographic. More recently, he has been writing for Untold Africa, The Daily Maverick and a variety of international publications. He is also the author and photographer of seven natural history and travel books, a past winner of the bird category in the Agfa Wildlife photographic competition (1997), and a member of the International League of Conservation Writers.

Ian is also a leading figure in the regions conservation world and regularly acts as a presenter or speaker at events, or as a commentator for the global media. He is currently involved as the Consultant and Lead Character in the feature documentary Blood Lions, and is part of the global leadership team that seeks to bring an end to predator breeding an canned hunting. Another current project is The Plan, an initiative that seeks a collaborative approach to the continents rhino poaching crisis.

In 2012, Ian undertook the Tracks of Giants journey with Ian McCallum, a 5 164 km expedition walking, cycling and kayaking across six African countries. Aimed at bringing widespread awareness to various conservation issues, he is now busy on the book and television documentary. Ian is also a Director of Eden to Addo, a corridor conservation initiative, and The Conservation Action Trust.

Prior to his life in the wilderness, Ian spent eight years practicing as a stockbroker in Cape Town and Johannesburg.


Robbyn Moir has always been passionate about the outdoors, and growing up in Cape Town ensured a special affection for all marine environments. She competed at sailing for many years and attained national honours as a Springbok when she won the Hobie 18 World Championships in France.

Robbyn has travelled extensively, including many parts of the Americas, Europe and Australia, and spent a two year stint living and working in London in the food industry. More recently, she has also spent time exploring many countries across Africa. During these trips she has built up a substantial knowledge base on diving and beach destinations across the continent to go with her vast experience of all water sports in general.

Prior to joining Invent Africa, Robbyn had a very successful career in marketing and event management, skills that are perfectly suited to her role as administrative manager. Robbyn is always looking for gems across the continent whether it be a restaurant, a romantic hideaway or even some crazy adventure.



More recently, two of the Ian’s have taken up different roles leaving Ian Michler and Robbyn Moir as the two partners and directors of Invent Africa. Ian McCallum is an associate and assists us as a specialist guide. He is also the author and co-ordinator of the Wild Leaders programme we run. Ian McMillan continues to mentor on the financial side of the business.