Over 18 years ago, three independent and like-minded souls (they shared the name Ian, a quirk of fate that caused much amusement to our guests) came together to form a partnership based on common priorities and a strongly held vision – one that is dedicated to wilderness awareness and a greater understanding of the animal-human interface. Driven by a commitment to achieve this and wanting to make a difference, we chose to turn our passion into a lifestyle.

A short while later, Robbyn Moir joined Invent Africa as a travel consultant and specialist on South Africa as well as all water sports and related activities. And then in 2016 she became a full partner in the firm. Robbyn heads the administrative and booking department as well.

Ian Michler remains as the principal partner, while Ian McCallum still works with us as an associate and specialist guide. Ian McMillan has retired.


Ian Michler has spent the last 28 years working as a specialist guide, photo-journalist and ecotourism consultant across Africa. During this period he spent 14 years based in the Okavango Delta, Botswana where he was co-owner of a successful lodge. His guiding experience covers big game, birding, conservation issues, photography, cultural experiences and adventure safaris.

As a photojournalist, he is best known for his features, columns and blogs covering topics on conservation, wildlife management and ecotourism published in magazines and the press around the world. He is also the author and photographer of seven natural history and travel books, a past winner of the bird category in the Agfa Wildlife photographic competition (1997), and a member of the International League of Conservation Writers.

Ian is also a leading figure in the regions conservation world and regularly acts as a presenter or speaker at events, or as a commentator for the global media. He is currently involved as the Consultant and Lead Character in the feature documentary Blood Lions, and is part of the global leadership team that seeks to bring an end to predator breeding an canned hunting. He is a member of the Conservation Action Trust where he campaigns actively against trade in wildlife and trophy hunting in protected areas.  

In 2012, Ian undertook the Tracks of Giants journey with Ian McCallum, a 5 164 km expedition walking, cycling and kayaking across six African countries. Aimed at bringing widespread awareness to various conservation issues, he is now busy on the book and television documentary. Ian is also a Director of Eden to Addo, a corridor conservation initiative.

Prior to his life in the wilderness, Ian spent eight years practicing as a stockbroker in Cape Town and Johannesburg.

Robbyn Moir has always been passionate about the outdoors, and growing up in Cape Town ensured a special affection for all marine environments. Robbyn has travelled extensively, including many parts of the Americas, Europe and Australia, and spent a two year stint living and working in London in the food industry. More recently, she has also spent time exploring many countries across Africa. During these trips she has built up a substantial knowledge base across the continent to go with her vast experience of all water sports in general.

Prior to joining Invent Africa, Robbyn had a very successful career in marketing and event management, skills that are perfectly suited to her role as administrative coordinator. Robbyn is always looking for gems across the continent whether it be a restaurant, a romantic hideaway or even some crazy adventure.